Targia is located in the outskirts of Syracuse. Its territory is 150 hectares big, two times the size of Ortigia.
We have been asked by the owners, the Pupillo family, to envision a new future for their estate and their winery.
Emerged on its history and current winery business, MR has proposed a series of possible scenarios, merging four main programs in the Targia Estate: Agriculture, Events, Hospitality and a new Cultural program.
The visionary masterplan considers a preservation strategy, that respects the Genius Loci of the site and his 2500 years of history, linked to the history of the city of Syracuse.
Our role has been to raise critical questions, in order to re-think the current situation of the estate and propose a new curated cultural program.
This new program will re-shape the aura of its territory, recently underrated by the locals, because the existence of a nearby petrol industry, destined to lapse because of future petrol crisis.
Is it possible to think neglected, unfinished, unused, empty, blank space as a real resource? Is it possible to think a preservation strategy as a tool for Cultural transformation respecting the Genius loci of Targia?
Is it possible to think Targia as an incubator for juxtaposition of Agriculture, Culture, Education, Art, Inclusivity, Experimentation in the south east of Sicily?
Could “curated” new programs be a tool to educate an extended community ?
Could “curated” new programs transform and re-shape the aura of Targia?
Could Targia become the epicentre of the south-east contemporary Sicily and transform a broad territory?